Blizzard Announces Twitch E-Sports Exclusivity!
Broadcast rights have always been big deals for regular sports leagues and content providers, but never before have we really seen an exclusive deal like this!
Video streaming platform Twitch.tv announced a two-year collaboration with Blizzard Entertainment today, where the service will receive exclusive third-party streaming rights to tournaments like the Heroes of the Storm Global Championship and Overwatch APEX League. This is a major deal, as it means that apart from Blizzard’s own website, Twitch will be the ONLY place to see professional Blizzard game’s E-sports scenes.
A spokesman for Twitch confirmed the company would maintain the third-party rights. Outside of Blizzard’s own platforms, only Twitch will broadcast Blizzard tournaments—no YouTube, Facebook or other platforms—for the next two years.
The tournaments this deal currently covers are:
- Heroes of the Storm Global Championship (HGC)
- StarCraft II World Championship Series (WCS Circuit)
- Hearthstone Championship Tour (HCT)
- Hearthstone Global Games (HGG)
- World of Warcraft Arena Championship
- Overwatch APEX League
- Overwatch Premier Series
While each of these events by themselves bring in a fair revenue stream, it will remain to see how much of a benefit Twitch receives from this deal. This could also hinder the visibility of the leagues, with more common streams like YouTube or Facebook being omitted from the line-up
As an added bonus to Twitch Prime members, Blizzard is also implementing Twitch Prime bonuses for their games as part of this deal, so if you have Amazon or Twitch Prime, you will receive a golden Overwatch loot box with a guaranteed legendary. This is actually the first appearance of this sort of loot-box, which raises a lot of questions in terms of exclusive loot-boxes, or hints at an upcoming loot-box mechanic change for Overwatch.
To check out the full details for the Twitch Prime offer, check out the official page here!
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